Quick answer
Lead follow-up automation replies to every website form, missed call and message within a minute, around the clock, then follows up until someone books. With BuildSites it is $297 a month with nothing upfront, or $445 a month with a website, and it pays for itself with one extra job.
TorontoA contractor or clinic in North York, Scarborough, Etobicoke, East York, Downtown and the Beaches that answers first usually wins the job. From our Toronto base we set these systems up for businesses across Toronto. We work with you by video and on site where it helps.
What does lead follow-up automation do?
It replies to every website form, missed call and direct message within a minute, around the clock, in English or French.
It adds the lead to your CRM, alerts the right person, and follows up at day 1, day 3 and day 7 if nobody books.
You get the conversation waiting for you with the lead still warm, without lifting a finger overnight or on weekends.
Why speed wins leads in Toronto, the GTA and Montréal
A homeowner in Etobicoke or Laval requesting flooring, plumbing or renovation quotes will typically message three companies at once. The first useful reply gets the site visit.
Automation makes you first every time, including Sunday night, without adding to your workload.
What the system sets up for your business
Every lead follow-up setup includes the same core pieces, connected to the phone number, inbox and calendar you already use.
- Instant reply to every form, missed call and DM, in English or French.
- Lead routing to the right person, with a nudge if nobody responds in 15 minutes.
- Follow-up sequence at day 1, day 3 and day 7 for leads that went quiet.
- Booking link in the first reply so ready buyers can pick a time on the spot.
- Review request 48 hours after every job closes, so the next lead sees fresh proof.
If clients book and then vanish, see what salons charge for a no-show fee.
It runs on tools such as HighLevel, Mailchimp or a simple CRM, and connects to Google Calendar, Square, Jane and Fresha. Nothing new to learn.
See it running for a real client in how Flooring Office books quotes automatically, or read the broader automation playbook for contractors.
What does lead follow-up automation cost?
Automation alone is $297 a month plus tax, with $0 upfront. Combined with a BuildSites website it is $445 a month plus tax, saving $149 a month versus the two plans separately.
Text messaging is billed by the provider, typically $20 to $40 a month on top of the plan fee.
| Plan | Monthly cost | Includes website |
|---|---|---|
| Automation only | $297 a month plus tax | No |
| Website + Automation | $445 a month plus tax | Yes, up to 8 pages |
Both plans run on a 12-month term, then month to month, cancel with 30 days' notice, remaining months due on early cancel.
How long does setup take?
Lead follow-up automation is usually live within about a week.
The setup uses your existing business number, email and social inboxes. Your customers see no change on their end.
What goes wrong without automated follow-up?
Lead routing means the right person gets an alert within 15 minutes, and the system follows up on its own if no one responds.
Without that, leads that arrive outside business hours wait until someone remembers to reply, and a follow-up sequence never runs unless someone sends it manually.
For more on building the foundation that feeds these leads, see web design for Toronto businesses, web design for Montréal businesses and appointment reminder automation.
Questions we get asked
How fast does a lead get a reply?
Within a minute, around the clock. The first message confirms what they asked for, and a human takes over when you are available.
Does it work with my current phone number and inbox?
Yes. The system connects to your existing business number, email and social inboxes. Nothing changes for your customers.
Will the messages sound like a robot?
No. The messages mention the service they asked about and never pretend to be a person.
What calendars and payment tools does it connect to?
It works with Google Calendar, Square, Jane and Fresha for bookings, and QuickBooks, Xero, Wave, Stripe, Square and Interac e-Transfer for payments.
Is there a setup fee?
No. There is $0 upfront. The plan runs on a 12-month term, then month to month with 30 days' notice to cancel.
Next step
Talk to us about your business
A 20-minute call. We'll tell you what we'd build, how long it takes and what it costs. Toronto, the GTA and Montréal.