Quick answer
Missed-call text-back sends an automatic text to anyone whose call goes unanswered, in under a minute, 24/7, in English or French. It is included in the Automation plan at $297 a month with no upfront cost, and is live within about a week.
TorontoService businesses in North York, Scarborough, Etobicoke, East York, Downtown and the Beaches miss calls every evening and weekend, and most of those callers move on before the next business day. From our office at our Toronto base we set up missed-call text-back for businesses across Toronto, usually within a week, on the phone number they already use. We work with you by video and on site where it helps.
What does missed-call text-back actually do?
The moment a call goes unanswered, an automatic text goes to the caller in under a minute, around the clock, in English or French. It confirms you received the call and tells them what happens next.
Missed-call text-back is a single automation: a call is missed, a text goes out, and the lead stays warm until you or your team can follow up.
It runs on your existing business phone number. Nothing changes for the caller, and nothing new to remember on your end.
Why does speed matter so much for after-hours calls?
A caller who reaches voicemail will often move on to the next result before you call back the next morning. A text that arrives in under a minute keeps the conversation open.
Service businesses in Toronto and the GTA, from flooring and renovation to plumbing and HVAC, compete on who responds first. After hours, that race is won by automation, not by a person at a desk.
See how this plays out for a trade business in the automation playbook for contractors.
What does the text actually say?
The message is written in your voice, mentions your business name, and tells the caller you will be in touch. It does not pretend to be a person.
- Acknowledges the missed call by name if the number is recognised.
- Confirms the service or area if your form or call routing passes that detail through.
- Includes a booking link so a ready buyer can pick a time on the spot.
- Follows up at day 1, day 3 and day 7 if nobody replies.
Canada's anti-spam legislation (CASL) applies to commercial messages. The first reply to a missed call is a transactional message and is permitted; any follow-up sequence is set up to stay within those rules.
How is missed-call text-back different from general lead follow-up?
General lead follow-up covers forms, DMs and emails. Missed-call text-back is triggered specifically by a phone call that went unanswered, which is a different signal and a different moment.
| Trigger | What fires |
|---|---|
| Missed phone call | Missed-call text-back, in under a minute |
| Website quote form | Lead follow-up automation, text and email |
| Instagram or Facebook DM | Lead follow-up automation, same inbox |
Most businesses need both. See the full picture in lead follow-up automation.
See your follow-up sequence
Use the tool below to see how a missed-call text-back sequence would work for your business type and hours.
Try the toolWhat does it cost and what is included?
Missed-call text-back is part of the Automation plan at $297 a month, with no upfront cost. The Website + Automation plan is $445 a month and saves $149 a month compared with buying both separately.
Text messaging is billed by the carrier, typically $20 to $40 a month on top of the plan price.
- Missed-call text-back, live within about a week.
- Follow-up sequence at day 1, day 3 and day 7.
- Booking link in the first reply.
- Lead routing with a nudge if nobody on your team responds in 15 minutes.
- Maintenance included: monitoring, fixes and changes to every workflow.
Plans run on a 12-month term, then month to month. See full pricing and what each plan covers.
How long does setup take?
Missed-call text-back is live within about a week. It connects to your existing phone number, inbox and calendar, so there is nothing new to learn.
We build on the tools you already use, usually HighLevel, Mailchimp or a simple CRM. For a look at how the booking side connects, see booking and reminder automation.
Next step
Talk through your setup
On a 20-minute call we will map your current missed-call volume, confirm your phone number is compatible, and show you exactly what the text sequence would say for your business.
Questions we get asked
Does missed-call text-back work on my existing phone number?
Yes. It connects to the number you already use. Callers see no difference, and you keep the same number you have always given customers.
What hours does it run?
Around the clock, every day. The automation does not have business hours; it replies in under a minute whether the call comes in at noon or at 11 PM.
Does it work in French as well as English?
Yes. Messages can go out in English or French, or both, depending on the caller's language or your preference.
What if I already have voicemail set up?
Voicemail and text-back work together. The caller can still leave a message, and the text goes out at the same time so you have two ways to reconnect.
Is there a contract?
Plans run on a 12-month term, then continue month to month at the same price. You can cancel with 30 days' notice after the initial term. If you cancel early, the remaining months of the term are due.
Next step
Talk to us about your business
A 20-minute call. We'll tell you what we'd build, how long it takes and what it costs. Toronto, the GTA and Montréal.