Quick answer
Flooring Office, a GTA flooring supplier and installer, was answering quote requests by hand hours later and losing jobs to faster competitors. BuildSites rebuilt the site with a quote flow and automated the first reply, measure booking, follow-ups and invoicing. Quotes now get a personal reply within a minute, at any hour.
TorontoFlooring Office serves customers across the GTA. The same quote automation works for suppliers and installers in North York, Scarborough, Etobicoke, East York, Downtown and the Beaches and anywhere in Toronto. We work with you by video and on site where it helps.
What problem was Flooring Office trying to solve?
Flooring Office was losing jobs because quote requests sat unanswered for hours. The team replied between installs, so some leads waited until the next day and some slipped through entirely.
Flooring Office supplies and installs flooring across Toronto and the GTA, fielding requests by website form, phone and email at the same time.
What did BuildSites build for Flooring Office?
BuildSites built a new website with a quote flow on every product page, then connected it to automations that handle the first reply, measure booking, follow-ups and routing.
The quote flow lets a visitor pick an area size, choose product-only or supply-and-install, and request pricing without calling anyone. That structured request feeds directly into the automation.
The full setup included:
- A product catalogue with a quote request form on every product page.
- An instant reply by text and email confirming the request and offering a booking link for a measure.
- Routing to the right estimator by area, with a nudge if nobody claims the lead within 15 minutes.
- Follow-ups at day 1 and day 3 for quotes not yet accepted.
- A review request after the install.
How does the instant reply work?
The moment a form is submitted, the customer gets a text and an email confirming the request and offering a link to book a measure. This happens at any hour, including evenings and weekends.
Lead routing sends the new request to the right estimator by service area and sends a nudge if nobody claims it within 15 minutes.
The owner does not write or send any of these messages. The automation runs on the phone number, inbox and calendar Flooring Office already uses. For more on how this kind of flow is built, see lead follow-up automation and appointment reminder automation.
What does the follow-up sequence do?
If a quote is sent but not accepted, the system follows up at day 1 and day 3 without the owner having to remember to do it.
Without a follow-up sequence, a customer who was interested but distracted simply moves on. The sequence keeps Flooring Office in front of that customer while the job is still being decided.
After an install is complete, the automation sends a review request. This runs the same way for every job, so no completed project is missed. See the full contractor automation playbook for how these steps connect.
What changed after the build?
Every quote request now gets a reply within a minute, at any hour. Estimates are booked while the customer is still comparing options.
The team works from one queue instead of three separate inboxes. Leads no longer slip through because no single inbox is the bottleneck.
You can read more about Flooring Office and the services they offer across Toronto and the GTA.
| Before | After |
|---|---|
| Manual replies between jobs | Automated reply within a minute, 24/7 |
| Requests across three inboxes | One routed queue by service area |
How much does this cost for another business?
The automation plan is $297 a month. Combined with a BuildSites website, the bundle is $445 a month, saving $149 a month versus both plans separately.
Text messaging for automations is billed by the provider, typically $20 to $40 a month extra.
There is no upfront build cost. The 12-month term applies, then month to month with 30 days' notice. Remaining months are due on early cancellation. All prices are in CAD plus tax. See the full pricing page for details, or read more about automation for contractors to see what a similar setup covers.
Questions we get asked
How long did the Flooring Office build take?
The site and the first automations launched together, with refinements over the following weeks.
What tools does the automation run on?
The automation runs on the phone number, inbox and calendar the business already uses, connected to their CRM and SMS.
Does this setup work for a one-person flooring company?
Yes. The same quote flow and follow-up sequence works for a solo operator. Response speed is what the system improves, and that matters regardless of team size.
What is included in the BuildSites automation plan?
The $297-a-month automation plan covers instant replies to form fills, booking confirmations and reminders, lead routing, and review requests after each job. Text messaging is billed separately by the provider, typically $20 to $40 a month.
Next step
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