Quick answer
A landing page is a single web page built around one service, one area and one action, such as booking a quote. With BuildSites, landing pages are included in the Website plan at $297 a month with no upfront build cost, and a standard site is live in 48 hours once we have your logo and services list.
TorontoBusinesses in North York, Scarborough, Etobicoke, East York, Downtown and the Beaches often need one page per service area to show up when a nearby customer searches. We build and look after those pages across Toronto, with no upfront cost and a 48-hour launch clock. We work with you by video and on site where it helps.
What is a landing page?
A landing page is a single web page built around one offer, one audience and one action, such as booking a quote or claiming a deal.
A landing page strips away navigation, sidebars and unrelated content so a visitor's only real option is to take the action you want.
A homepage introduces your whole business. A landing page focuses on one thing: a specific service, a specific city, or a specific promotion.
How is a landing page different from a homepage?
A homepage serves every visitor; a landing page serves one type of visitor with one goal in mind.
If someone searches "flooring installation Etobicoke" and lands on your homepage, they have to hunt for the right service. A landing page built for that search puts the right information in front of them immediately, with a form or phone number right there.
That is why service businesses often build one landing page per service and per area they cover.
Are landing pages effective for small service businesses?
Yes, when the page matches what the visitor searched for and makes it easy to take the next step.
The pages that work share a few things: a clear headline that matches the search, a short description of the service, proof such as reviews or photos, and a form or phone number above the fold. Pages that bury the contact option or try to cover too many services at once give visitors a reason to leave.
- One service per page, written for the area you serve
- A quote or booking form answered automatically within a minute
- Reviews or photos that show the work
- A phone number visible without scrolling
Pairing a landing page with lead follow-up automation means every form fill gets a reply in under a minute, day or night, so the lead does not go cold while you are on a job.
What does a landing page cost in Canada?
With BuildSites, a landing page is included in the Website plan at $297 a month with no upfront build cost.
$0 upfront means your first payment is due the day the page goes live, with no design, build or setup fee.
A typical Toronto agency charges $2,500 to $8,000 upfront plus $100 to $300 a month, which adds up to $5,200 to $11,600 in the first year. The BuildSites Website plan comes to $3,564 for the first year, all in.
| Option | Upfront cost | First-year total |
|---|---|---|
| BuildSites Website plan | $0 | $3,564 |
| Typical Toronto agency | $2,500 to $8,000 | $5,200 to $11,600 |
Prices are in USD, plus applicable taxes. The domain is about $20 a year and stays in your name. See the full pricing page for plan details.
Find your page count
Use the picker below to choose your services and areas and see how many pages your site needs.
Try the pickerHow many pages does a small business site need?
Up to 8 pages, designed and written for your business, are included in every Website plan.
A common setup is a homepage, an about page, a contact page, and one page per service and per area you serve. Each of those service-area pages acts as a landing page for that specific search.
Read about local SEO basics to understand how those pages get found in the first place.
How fast can a landing page go live?
A standard site is live in 48 hours once we have your logo and services list.
The clock is working time: it pauses while we wait on content from you, so the more you have ready, the sooner the page goes live. Bilingual French and English pages usually take one to two weeks because every page is written twice.
Once the page is live, booking confirmations and reminders can be set up within about a week, so the whole system runs together. See how a 48-hour build works for the full timeline.
Next step
Talk through your landing page
On a 20-minute call we will look at the services and areas you want to target and outline which pages to build first.
Questions we get asked
What is the meaning of a landing page?
A landing page is a single web page built around one offer and one action. It removes distractions so a visitor's only real option is to book, call or request a quote.
Do I need a separate landing page for each city I serve?
One page per service and per area is the standard approach. Each page targets the search a local customer types, such as 'painter Mississauga', and gives them a direct path to contact you.
Can I add automation to my landing page?
Yes. The Website and Automation plans together cost $445 a month, saving $149 a month compared to two separate plans. Every form fill gets a reply in under a minute, and bookings are confirmed and reminded automatically.
Who owns the landing page and its content?
The domain, content and your accounts are yours from day one. The site itself is yours once the 12-month term is complete.
Next step
Talk to us about your business
A 20-minute call. We'll tell you what we'd build, how long it takes and what it costs. Toronto, the GTA and Montréal.